Tuesday 29th June
We were joined by an all star line-up of UKAA members for a webinar exploring the tenant retention through technology.
Whilst there is a large offering of technology assisting landlords, agents and asset managers with the back-end of managing units, there is not a lot on the market aimed at the tenants whilst in residence.
This webinar looked behind the scenes to establish if what is currently used as “prop tech” serves the most important part of the property equation: the tenant. What do General Managers think, how do software developers tackle the future, can asset managers and investors create a competitive edge and will developers demand a different approach from the prop tech providers?
With a diverse panel – front line General Managers to software developers to large corporate developers the discussion evolved around what is currently perceived as efficient software for the site teams as well as tenants. How would this differ from the UK to the continent as well as how is the software development industry catching up.
Furthermore, the use of online portals and their use was reviewed, how they bring strategic use to larger entities, how customer needs require a balance with corporate use and what are the few “must-haves” for any building.
This led to the question how technology can help retain and boost a sense of community, how to address this through development of new software products, will this create competitive advantage and what is the actual daily experience of community life in a successfully run building.
To close the webinar a new tenant centred payment and order platform – ResiSettle – was showcased to highlight that smaller companies are pushing on the market to focus directly on tenant’s needs. More focus for the development pipelines on better integration through APIs to other software packages was discussed, the strategic benefit for brands to curate their various communities and how practical experience from occupied buildings might help to change perceptions.