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UKAA Annual Conference and Dinner 2019

Thursday 31st October

          

The UKAA Conference 2019 – the BTR event you couldn’t afford to miss

Thursday 31st October was an auspicious day - Halloween, “not-quite-Brexit” and the day the BTR game came to life. There are lots of Build To Rent events but the 340 delegates to the UKAA annual conference were once again reminded why this is one of the must-attend events for the industry.

From the invitation only Captains of Industry networking breakfast to the last encore from Beatr, the atmosphere was buzzy, welcoming and full of sharing of experiences, opportunities and fun.

The conference opened with CEO Dave Butler thanking the UKAA founding sponsors, the NAA and the exhibitors. He talked about the maturing of the  BTR sector – building on the learnings gained since the East Village opened in 2013, innovating in design, construction and operation – epitomised by the Mace Jump Factory and focusing on the needs of customers and other stakeholder involved in delivering and operating a successful BTR scheme. He also talked about the growth and ambitions of the UKAA moving towards a strategic focus on operational best practice, growing careers in the sector, increasing knowledge and understanding of the sector, and ultimately creating consumer recognition of BTR as a lifestyle choice.

These themes were echoed by keynote speaker and entrepreneur Greg Marsh, who challenged the audience to understand what was involved in creating a consumer brand both for customers but also for staff. His anecdote about instructing hosts at One Fine Stay, his pioneering short stay business, to talk to guests like they would talk to friends of their parents struck a chord with the audience and brought home the practical cultural aspects of placemaking. Delegates responded by voting Greg’s session one of the highlights of the day.

The first session of the BTR game, the Investment Pitch followed, with the three teams explaining their Financial, Design, Planning & Construction decisions around each scheme and trying to persuade the delegates to invest in their scheme. Team Goldilocks explained how everything was just right with Parc, their sustainable suburban scheme in leafy Harrow. Team Cultivate sowed the Seed with some great designs for Acton and Team Brickin’ it showed how the strong public elements of the Smithy would work hard against the Hammersmith flyover.

After a quick break for breath, coffee and a tour of the exhibition, delegates dispersed to the breakout sessions. The latest news from the US on rent controls and on trends in amenities brought by the NAA’s Paula Munger, and multifamily experts Rick Snyder and Jenette Cox,  was eagerly absorbed by private and public sector listeners alike. Elsewhere, holistic thinking on Health and Wellbeing from JLL’s James Kingdom and Hannah Avery and on how behavioural psychology could change our understanding of residents from Steve Byrne of 90 degrees and Katharina Wittgens of Innovation bubble opened minds and will hopefully lead to a research project. Meanwhile in the main hall, Henry Pethybridge of WiredScore took a deep dive into the digital future of buildings. This was followed by the ever-popular topic of lessons to be learned on lease-up. Lendlease’s Stephanie Barbabosa led a star-studded panel covering the UK and US, London and the regions, owner, operator and agent and the private sector and RP providers. A never-ending  stream of questions form the audience meant that the session even extended into lunchtime.

More networking over the lunch sponsored by Canopy, led into the second BTR game session, where the emphasis switched to the teams persuading delegates to live and work in their scheme. Presentations were led by the marketing gurus; Steve Edge Brickin’ it laterally not literally; Matt Ede Cultivating the expert panellists and Connie Jaggard promoting the Parc with a rubbish brochure.

Click on the image to see presentations: 

 

Team Goldilocks – Low Density (South Harrow)

 

 

Team Cultivate – Medium Density (Acton)

 

Winning Team Brickin It – High Density (Hammersmith)

 

 

The conference wrapped up with two awards sessions; Hannah Marsh presented the HomeViews awards for the Top 10 National, Regional and London BTR schemes and the Top 5 Complete Landlords. Essential Living, Allsop, Greystar and Savills were among the big winners on the day - Click on the images for full details of the report and awards:

Download report

 

View top rated developments

 

Dave Butler announced the results of the BTR game and UKAA president Lesley Roberts then presented the trophy to winning team Brickin’ It who took the popular vote in every category. Closing the conference, Dave thanked everyone who contributed to the conference, particularly the teams for their amazing efforts, the firms who made the game possible as well as the day’s moderator Sam McClary and event sponsors Bo Concept. He finished by re-emphasising a key theme of the conference – the need for the industry to share data to reduce risks and raise standards.

After the conference, 300 delegates stayed behind for a drinks reception sponsored by Mint Commercial, a great dinner and some fine entertainment from Beatr, the best band in the sector.

Feedback received from delegates has confirmed the impressions on the day, more than 85% positive rating overall and some great testimonials.

"Many thanks to the UKAA for a great event. We met many new and existing clients thanks to great pre-event promotion and a healthy footfall. The collaborative nature of the BTR sector is reflected well by the UKAA and we look forward to exhibiting again at February’s Expo.” - Exhibitor

"The UKAA conference was well executed by a friendly and bubbly team. With a packed out full day schedule, it was both insightful and engaging. It’s encouraging and positive to see a high level of collaboration between companies - who all have a unified mission to evolve the BTR sector." - Property Editor 

"The UKAA conference differentiates itself from other BTR events because it is all about promoting and improving the industry. It's not an organisation running conferences just because residential investment is a topical money spinner. It is aiming to promote sharing of knowledge with a view to enhancing the sector. You know your attendance fee is contributing to UK multifamily in a positive way." - Lawyer

 

Next year’s event will no doubt be even better but if you can’t wait then the UKAA 2020 Expo takes place on 13th February and its free to attend! Book your ticket here: UKAA Expo 2020

 

Dave Butler

 

View all the slides from the conference sessions:

Keynote speaker - Greg Marsh

Tech Talk - The future of technology in buildings, Wired Score

Think differently- Health and wellbeing in BTR - What can we learn from other sectors?  

Rent controls in the USA - expert views from the NAA and R A Snyder

Trends in amenities and residents experience in the US - expert views from the NAA and Oddo Developments 

What are your residents really thinking and feeling? Insights from 90Degrees and Innovation Bubble

Ticket Type Price
UKAA Member
Delegate Pass £245.00
Event Package Ticket (To attend the Conference & Dinner) £440.00
Dinner Ticket £245.00
Table of 12 at Dinner £2,650.00
Non-member
Delegate Pass £295.00
Event Package Ticket (To attend the Conference & Dinner) £540.00
Dinner Ticket £295.00
Table of 12 at Dinner £2,950.00

All rates are excluding VAT.

Payment

You will be able to pay on a card via PayPal Express or by BACS. Payment is due within 30 days of registration. Unless payment is confirmed by the events team your registration is not completed and access to the event might not be granted.

If you are paying via PayPal upon payment you will be able to generate a receipt for your payment and print a copy of your reservation.

If you are paying by BACS you will be able to generate an invoice for payment which will contain the BACS details.

Should you experience any issues with the registration please contact the Events team on ukaaevents@myt.uk.com.

 

  • 08:15 - 08:45 Registration opens – Coffee and Networking

    Please arrive from 08.15am to register and network over breakfast.

  • 08:50 - 09:00 Welcome and Introductions

    Speaker: David Butler, CEO, UKAA

    Conference Moderator: Sam McClary, Editor, EG

  • 09:00 - 09:30 Keynote Speech – Greg Marsh Investor & Entrepreneur, co-founder One Fine Stay

                                                                           

    Greg will share his experience of driving a customer-centric culture and the priorities for operational businesses. He will also discuss the role of technology in supporting a frictionless customer journey, a key focus for the Build-to-Rent sector. Recent prop tech investments is deposit replacement company, Flatfair.

    Inspired by a trip to Pisa in 2009, Greg left leading venture capital firm Index Ventures to start onefinestay, a pioneering luxury hospitality business that lets travellers enjoy hotel services in beautiful homes while the owners are out of town.

    Having scaled to a team of over 700 across several international hubs, the company was acquired by AccorHotels in 2016 in a deal worth more than $250m. Following its acquisition Greg stepped down as CEO and Chairman after seven years at the helm.

    Previously, Greg worked on the technology investment team at Index Ventures, and headed product at logistics marketplace start-up GF-X.

    In 2017, Greg joined the faculty at Harvard Business School as a Senior Lecturer affiliated with the Entrepreneurial Management Unit where he taught the first year MBA course on entrepreneurship. He is also a visiting professor at Imperial College Business School.

    Greg was a co-author of the 2017 Taylor review of modern working practices, commissioned by the British Prime Minister.

    Greg sits on several boards including Lyvly, a co-living business, and APCOA, Europe’s largest car park operator. In 2017, he was elected to the International Board of Amnesty International, where he also chairs the Remuneration Committee.

    A Londoner by birth, Greg has an MA in philosophy from Christ’s College, Cambridge, and attended Harvard Business School on a Fulbright Scholarship where he earned his MBA with high distinction and was twice named Ford Scholar, graduating top of his class.

  • 09:30 - 11:00 The BTR Game part 1 – The Investment Pitch – Financial, Design, Planning & Construction choices

    The BTR Game

    We have challenged three multi-disciplinary multi- company teams to each spend two months creating a virtual BTR scheme. They have taken an initial brief from idea, through design, construction and lease-up to stabilisation. We have “virtually” acquired three real sites across London and brought in some great tech from Vu.city to make the game come to life. Real socio-economic data and a costing model keep the team honest as they face the constraints and choices that face BTR teams in real life.

    In this session you, the audience, are the investment committee, deciding which scheme you would support. You have to vote on two questions:

    I. Which scheme would you invest in for long-term sustainable returns?
    II. Which scheme would you most want to be associated with?

    This afternoon, the teams will tempt you to live and to work in their scheme. Along the way they will be challenged by expert panels to justify their designs and strategies and you will see the choices and decision-making processes that go into creating a successful Build To Rent scheme.
    Learn more in three hours than in three days at other conferences!

    Moderator:
    Sam McClary, Editor, EG

    Team 1: Team Goldilocks – Suburban / Low density:
    • The Investor / Developer, Rebecca Lewis, Morgan Sindall Investments
    • The Investor / Developer, Alex Isted, Morgan Sindall Construction
    • The Architect, Russell Pedley, Assael Architecture
    • The Creative, Martin Lawless, Lawless

    Team 2: Team Cultivate – Urban / Medium Density:
    • The Investor / Developer, Todd Marler, Greystar
    • The Architect, Brendan Geraghty, Geraghty Taylor
    • The Architect, Catherine Carpenter, Geraghty Taylor
    • The Adviser, Gunnar Larsson, G Larsson Properties

    Team 3: Bricking It Ltd – Central / High Density
    • The Investor / Developer Rebecca Taylor, Long Harbour
    • The Architect, Simon Saint, Woods Baggot
    • The Adviser, Peter Wyatt, Knight Frank
    • The Creative, Steve Edge, Steve Edge Design

    Expert Panel:
    • Alex Zolyniak, Associate, Deutsche Finance International
    • Roger Southam, Principal, EightyNine Solutions
    • Rebecca Burnhams, Associate, Quod

  • 11:00 - 11:30 Coffee Break

  • - Breakout sessions 1:

    Select one session

  • 11:30 - 12:15 Rent Controls in the USA – expert views from the NAA and R A Snyder

    With a line-up of NAA and US multifamily representatives, take the opportunity to gain an insight into Rent Control in the US, including comparisons of states with and without controls.

    Moderator:
    Sam McClary, Editor, EG

    Speakers:
    • Richard Snyder, President, R.A. Snyder Properties, Inc
    • Paula Munger, Director, Industry Research & Analysis, National Apartment Association

  • 11:30 - 12:15 Tech Talk – The future of technology in buildings – WiredScore

    What do renters want from a digital connectivity experience: A deep dive into the digital needs and preferences of renters, including a forward look into future technology trends and how they will impact renters’ requirements.

    Designing best in class digital infrastructure: An overview of how to design digital infrastructure which is built to provide for renters needs today and in the future. We will explain how to avoid the common pitfalls, mitigate the risks, and the different supplier models available in the market.

    Positioning a building in the market: A look at the decision-making process of renters and how landlords are harnessing their digital connectivity to attract renters to their buildings, and justify rents.

     

    Moderator:
    Stephanie Barbabosa, Head of Build to Rent (Multifamily), International Operations, Lendlease Development – Europe

    Speaker:
    Henry Pethybridge, Head of Special Projects

  • 11:30 - 12:15 Think Differently: Health and Wellbeing in Build To Rent – What can we learn from other sectors?

    What are the lessons for operators and investors from the Student Housing, Co-living and Retirement sectors to help us design and operate healthy buildings and provide experiences for our residents and staff that genuinely contribute to their wellbeing.

    Moderator:

    Merrilee Karr, CEO, UnderTheDoormat and Chairperson, UK Short Term Accommodation Association

    Speaker:

    • James Kingdom, Head of Alternatives Research, JLL
    • Hannah Avery, Associate Director – Resident Engagement Manager, JLL

  • - Breakout sessions 2:

    Select one session

  • 12:15 - 13:00 Trends in amenities and residents experience in the US – expert views from the NAA and Oddo Developments

    Led by experts from the NAA and Oddo Developments, this session will explore the latest trends in amenities and residents experience in the US including an update on the NAA’s 2018 presentation.

    Moderator:
    Sam McClary, Editor, EG

    Speakers:
    • Jeanette Cox, Vice President, Oddo Development Company Inc
    • Paula Munger, Director, Industry Research & Analysis, National Apartment Association

  • 12:15 - 13:00 What are your residents really thinking and feeling? Insights from 90Degrees and Innovation Bubble

    What are your tenants really thinking and feeling and what do they want?

    If you are only interested in their conscious responses then you are missing out. That’s because human behaviour is driven about 90% by our unconscious, our hidden motivations, habits and emotions that guide our intuition.

    Join this session to gain a stronger understanding of the emotional triggers that really drive enquiries as well as the nudges you could employ to better close sales.
    Learn why many tenants don’t use the amenities you have invested in and what might represent smarter design investments going forward.

    Learn how to take an in-depth understanding of the customer and integrate into the ways in which operational staff are recruited and trained.

    The insights conducted by The Horizon Project has the potential to help the UK BTR sector create a world leading customer experience and with it the growth that so many analysts are predicting.

    Moderator:

    Merrilee Karr, CEO, UnderTheDoormat and Chairperson, UK Short Term Accommodation Association

    Speakers:
    • Steve Byrne, 90degrees
    • Katharina Wittgens, Managing Director, Innovation Bubble

  • 12:15 - 13:00 BTR moves out of London; Lease-up and lessons learned from Lendlease, Folio, Foxtons, Greystar and urbanbubble

    As BTR moves from London to the UK’s other cities, what are the differences, the lessons to be learned and the view from the US?

    Presenter / Chair:
    Stephanie Barbabosa, Head of Build to Rent (Multifamily), International Operations, Lendlease Development – Europe

    Speakers / Panel:
    • Michael Howard, MD and Owner, urbanbubble
    • Sarah Tonkinson, Managing Director – Institutional PRS and Build to Rent, Foxtons
    • Lizzie Stevens, Director of Folio London Limited (PRS), Notting Hill Genesis
    • Barbara O’Steen, Managing Director of Real Estate, Greystar

  • 13:00 - 14:00 Lunch Break – Lunch sponsored by Canopy

  • 14:00 - 15:30 The BTR Game part 2: The Operations Pitch – Staffing / Placemaking / Marketing / Leasing

    This morning, the teams were asking you to invest in them. This afternoon they have to persuade you, as potential residents and employees to choose to live and work in their scheme.
    Each team will pitch their marketing, employment, lease-up and placemaking strategies.

    Again, you vote for your preferred scheme on two questions:
    i) Which scheme would you choose to rent in?
    ii) Which scheme would you want to work in?

    Our expert panel will challenge the teams and you will have the chance to ask questions and to gain further insight into the real issues facing us all in creating successful BTR schemes for our customers and colleagues.

    Speakers:

    Team 1: Team Goldilocks – Suburban / Low density:
    • The Creative, Martin Lawless, Lawless
    • The Operator, Tristram King – Touchstone
    • The Operator, Stephanie Douglas – Touchstone
    • The Creative, Constance Jaggard – Conductor

    Team 2: Team Cultivate – Urban / Medium Density:
    • The Investor / Developer, Todd Marler, Greystar
    • The Architect, Brendan Geraghty, Geraghty Taylor
    • The Creative, Matt Ede, Greystar
    • The Adviser, Gunnar Larsson, G Larsson Properties

    Team 3: Bricking It Ltd – Central / High Density
    • The Investor / Developer Rebecca Taylor, Long Harbour
    • The Architect, Simon Saint, Woods Baggot
    • The Adviser, Peter Wyatt, Knight Frank
    • The Creative, Steve Edge, Steve Edge Design

    Expert Panel:
    • Sebastian Moritz, Director, MORICON Consultants Ltd.
    • Audra Lamoon, Chief Happiness Officer, Livewire Performance Consultants
    • Anish Thobhani, Director of Customer Operations, Grainger PLC

  • 15:30 - 16:00 Coffee Break

  • 16:00 - 16:30 UKAA / HomeViews UK Research report and awards

    HomeViews present the findings of the first national assessment of resident satisfaction with Build To Rent providers, conducted in association with the UKAA.

    We will present awards to the UK’s favourite BTR schemes as assessed by their residents.

    Moderator:
    Sam McClary, Editor, EG

    Speaker:
    Hannah Marsh, Co-Founder, HomeViews

  • 16:30 - 17:00 Wrap Up – The BTR Game Winners

    An overview of the day and announcement of the results from the BTR game.

    Moderator:

    Sam McClary, Editor, EG

    Speaker:

    David Butler, CEO, UKAA

    Presenting Awards:

    Lesley Roberts, President, UKAA, Partner, Allsop LLP

  • 17:00 - 17:15 Conference Close

  • - FOR THOSE JOINING US FOR DINNER:

  • 17:00 - 18:30 Drinks Reception sponsored by Mint Interiors

    Join us for a Champagne drinks reception and an opportunity to network, sponsored by Mint Interiors.

  • 18:30 - 21:00 Dinner

  • 21:00 - 21:50 After Dinner Entertainment, Beatr

    Beatr, The best band in the sector entertain us and there is dancing for the fleet of foot.

  • 22:50 - 23:00 Event Close