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UKAA Roundtable: Changing perceptions of value to drive affordability and occupancy in BTR – Presented by flatfair

Monday 14th October

Join us alongside flatfair for a breakfast seminar discussing affordability, perceptions of value and what incentives Build-to-Rent operators are using to drive lease-up and maximise occupancy. Key figures from Greystar, Touchstone and CBRE will share insight around how to enhance the customer journey and differentiate buildings from local competitors to attract and retain tenants.

Presenting on the day will be:

  • Eva Kiivit – Regional Operations Manager – Greystar will outline how to set the right price point, what role amenities and incentives can play in driving up value.
  • Helen Kings – Managing Director – Touchstone will discuss learnings on managing properties across the country, and what barriers may put customers off of BTR.
  • Sharief Ibrahim – Director of Residential Agency – CBRE will discuss different expectations from premium tenants and how services and amenities have a role to play in creating value even in the most expensive properties.
  • Adam Ali – Head of Partnerships – flatfair will chair the session.

Timings on the day:

07.30am – 08:30am Arrival and networking breakfast

08.30am – 10.00am Roundtable presentation and discussion

10.00am – 10.30am Networking and event end