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UKAA Roundtable & Digital Marketing Workshop: Optimising Portal Performance Presented by Zoopla

Tuesday 16th July

Please join us alongside Zoopla for a Digital marketing roundtable and workshop.

According to research 95% of Homemovers use a portal, and on average spend 2-3 times longer researching properties online than they do on viewings.  Zoopla generates over 50 million visits per month and 11.2m people in the UK have the Zoopla App downloaded onto their Smart Device but did you know that almost one third of a rental listings leads will be generated in the first 4 weeks of marketing, therefore it is imperative to understand the right strategies to optimise your portal marketing performance and keep content fresh and engaging.

Subject matter experts from Zoopla and Hometrack come together to share insight and experience of marketing homes online through a combination of content marketing strategies and data driven lead acquisition using online consumer behaviour to segment and target consumers with high intent.

The session will cover tips and tricks to maximise your lead generation from property portal listings and how portal data can help drive future business decisions.

Event timing:
8.00am – Arrival
8.00am – 8.30am – Breakfast
8.30am – 10.00am – Roundtable
10.00am – 10.30am – Networking
10.30am – Session end