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UKAA Webinar – The Value of Good Design in BTR Presented by AGC

Tuesday 8th June 2021


Following the increase in awareness and a 16% rise in a global price premium for luxury branded residences, this webinar uncovered the increase in demand for a new way of living. As renters become more discerning in their choices, there is evidence of a clear trend to renters wanting high quality and well-designed homes.

Inspired by the exclusive AGC Dataloft Report on why design matters within the Build To Rent industry, AGC was joined by a group of key industry experts to answer questions and explore the data behind the latest report with Dataloft.

Discover the challenges and trends within the design, tenant expectations, pet-friendly apartments, post-COVID life, and more. The panel also investigated hot topics such as sustainability in design and the value of good branding within BTR developments.


AGC Dataloft Report – please click here to review




Sophie Wilson – Interior Designer at Accouter Group of Companies

Interior designer at Accouter Group of Companies. Sophie has 5 years of experience working within the interiors industry. Sophie has designed and managed some of the largest high value projects at AGC, working with key developers and private clients across London and producing some show-stopping schemes.


Sandra Jones – Managing Director, Dataloft

Sandra is Managing Director of Dataloft, a housing market economics consultancy. Dataloft is the UK’s leading source of rental market insight based on its DRMA dataset which records achieved rents and tenant demographics going back to 2014 for all of market, including PRS and Build to Rent.


Alastair Mullens  -Managing Director Vertus at Canary Wharf

Alastair joined Canary Wharf Group in 2018, to establish the Canary Wharf Group’s (CWG) Build-to-Rent platform, Vertus. He is currently overseeing the delivery of three seed assets totalling 1,137 units, all based on the Canary Wharf Estate. The first new residential tenants moved in in February 2020. He is also now working closely with CWG’s development team to design and envision the future phases of private rental product for the Estate. Over the last twelve years Alastair has gained a broad experience of the UK residential property market; initially in Residential Management before moving into Residential Development and then centring on the emerging Build-to-Rent market. He spent 9 years with Hamptons International & Countrywide Group based in London and Hong Kong. In 2015 he returned from Asia to focus on Build-to-Rent lease-up delivery for various clients across London. His final role at Countrywide was as National Director of Corporate PRS & Build to Rent, during this time he oversaw the delivery of the group’s operational management platform. This included the delivery of two Build-to-Rent assets in the north-west totalling 488 units for the Vista fund, The Cargo Building in Liverpool and Pomona Wharf in Manchester.


Chris Harman – Founder of Parent agency

Chris is the founder of brand agency Parent. Founded in 2003 with a focus on design for brands within the luxury, lifestyle and property sectors, Parent have in-depth experience within the property. Led by Chris, Parent have named, designed, branded, marketed and published for interior designers, property developers, architects, PRS software companies and real estate agents.


Rory Cramer – Co-founder, HomeViews

Prior to co-founding HomeViews, Rory spent 15 years in the residential development sector, having been a Senior Director at CBRE before becoming Head of New Homes at Marsh & Parsons. Rory is now a leading figure in the UK property development sector. As an early investor, co-founder and now CEO, Rory is an advocate for the benefits HomeViews brings and its increasing significance within the property industry. He is passionate about using the HomeViews platform to help raise standards across the built environment – for the benefit of developers, operators, owners and tenants alike.


Watch webinar: