Moda, the vertically integrated rental-housing brand has made thirteen appointments in the last month to support its growth. Moda is bringing in recruits from across some of the UK’s leading property companies to grow its brand in the UK across operations, marketing, and development.
The BtR developer and operator has hired three highly experienced new starters across the Project Director function of the business, to support the growth across new platforms. Andre Bogle, Greg Bailey and Lara Rushby all join Moda as Project Director’s.
Bogle joins from Berkeley Homes where he worked as Commercial Project Director. He was formerly Project Director at Hadley Property Group and Urbanest UK Ltd and spent his early career at EY. Bailey was formerly a Project Director at Allied London and spent his earlier career at De Trafford and Select Property Group. Rushby comes from BY Development Limited where she was Head of Project Management, and prior to this spent 6 years at Quintain.
Moda also announces Paul Holcroft as a Development Executive, Chris Trunkfield as Design Architect, and Max Verity as a Finance Analyst, joining the business at its Harrogate HQ.
Trunkfield joins Moda from SimpsonHaugh Architects where he worked on several large-scale schemes, including an exemplar low-carbon Grade A building designed to meet BREAAM Outstanding. He will be working on projects across the Moda portfolio, helping to develop Moda’s sustainability and low carbon strategies.
Holcroft was most recently at S Harrison Developments, and previously Scarborough Group, and will be responsible for bringing forward Moda projects across the UK through the development phase. Verity joins from Evergreen Energy and will be responsible for supporting project appraisals of large city centre residential and urban regeneration schemes and data analysis.
The firm has also welcomed Camilla Beese as Data Analyst, Eleanor Trigwell as Marketing Campaigns Manager, and George Molloy as Finance Manager – joining the ranks within the Moda Life Management division.
Beese will analyse and report on all data driven from asset level leasing and operations to help drive performance, identify challenges, trends and areas for Moda to improve and outperform.
Trigwell joins from D&D London and will run regional and national lead-generation marketing campaigns to drive brand awareness and generate enquiries, as well as developing and managing comprehensive multi-channel activation plans.
Molloy joins from the hospitality industry with over 7 years at Marriott under his belt and most recently Cedar Court Hotels in Yorkshire. He will primarily oversee the accounts for Moda neighbourhoods.
Up in Edinburgh, Amanda Rennie has been appointed as General Manager for Moda’s new Scottish neighbourhood. She was most recently General Manager at Citizen M Hotels where she spent a decade running this busy hotel, inducting new General Managers into the business. She brings a wealth of hospitality experience and will be responsible for delivering of 1st class customer service and resident engagement, recruitment, and training on-site, and operations and service delivery.
Trigwell, Molloy, Rennie, Moda are testament to Moda’s pioneering strategy of recruiting from the hospitality sector to better understand and service the customer.
Moda’s on-site team at The Lexington in Liverpool expands as Louise Almond and Kevin Essery join as Lettings Manager and Resident Engagement Manager, and at Angel Garden’s in Manchester, Kathryn Souter joins the ranks as the neighbourhood’s Night Concierge.
Says Johnny Caddick, Chief Executive at Moda: “The Moda business is growing significantly, and these thirteen appointments reflect that growth and our capability to deliver best in class rental homes across the UK. One focus for 2021 is to further grow our team to match and support our ambitions. These key appointments will help us lead the way in the UK’s Living sector as we continue to deliver professionally-managed, tech-driven communities, with world class customer experience, providing residents with an attractive lifestyle and secure alternative to homeownership.”
Moda has more than £1bn of BTR homes currently under construction across the UK.