BREAKOUT STREAM 3: Who Lives in Build To Rent – Launch of Version 2

Join us at the launch of the second version of our study: ‘Who Lives in Build To Rent?’ delving into the key findings of our UK BTR tenant demographic research.

Presented by James Simondson, BPF and Julia Middleton, Dataloft
Panel: Rob Sumner, Sigma Capital, Alex Greaves, M&G Real Estate


James Simondson, BPF – James Simondson is an Assistant Director of Policy at the British Property Federation and leads on residential policy, including Build to Rent. James has a career background in the civil service in Australia, working in urban planning policy in one of the world’s most liveable cities, Melbourne. As part of James’ role at the BPF he has coordinated the ‘Who Lives in Build to Rent?’ research projects, bringing together BPF, Dataloft, London First and UKAA to help build understanding of Build to Rent with key stakeholders in government and local authorities.



Alex Greaves, M&G Real Estate – Alex is responsible for setting the UK and European Living investment strategies and for driving overall fund performance. Alex is supported by two Assistant Fund Managers, Freddie Wonnacott for the M&G UK Residential Property Fund and Chris Jeffs for the M&G Shared Ownership Fund. Alex is currently recruiting a Fund Manager for the soon to be launched M&G European Living Property Fund. Alex joined M&G Real Estate in 2013 to establish and build the residential capability and team in the business. Today the team comprises a total of eighteen ndividuals including seven residential sub sector experts. Through Alex’ leadership the team have contracted over £1.4 billion of residential forward-funding deals including the establishment of partnership agreements with two housebuilders and a housing association. The team also benefits from the support of dedicated specialist individuals within the research, sustainability, development and construction, transaction management, and portfolio management teams. Through Alex’ direction M&G was once of the first institutional investment managers to launch a UK PRS fund and to forward fund a build to rent (BTR) development, the Rehearsal Rooms scheme in North Acton. This deal comprising 173 units acquired for £49.3m and now valued at £69.2m was also the first to offer discount to market rent homes within a BTR scheme. More recently, Alex also helped M&G become the first institutional investment manager to gain For Profit Register Provider status (FPRP) for third party pension funds with the launch of the M&G Shared Ownership Fund, which also accomplished the first FPRP transaction with a Housing association. Prior to joining M&G Real Estate, Alex spent seven years at Grainger with responsibility for the Schroders ResPut Fund and the Grainger Geninvest JV with Genesis housing. He also set up Grainger’s Ramp platform and managed its partnership with Lloyds Banking Group for distressed borrowers see more detail under Prue Starling’s biography below. Furthermore, prior to this Alex had oversight of a student accommodation portfolio whilst working for Bradford and Bingley Building Society. Alex is a member of the Royal Institution of Chartered Surveyors (RICS), of the Investment Property Forum (IPF) and the Chair of the British Property Federation Residential Committee.



Rob Sumner, Sigma Capital












Julia Middleton, Dataloft – An economist by training, Julia has worked in the real estate sector for over 20 years, with experience across both commercial and residential property. For Dataloft she works on consultancy projects for a range of clients, including assessing target markets for investment, examining the impact of regeneration and helping clients understand key changes and drivers of markets. Prior to Dataloft her experience includes 6 years working in the real estate strategy team of a global investment bank (Macquarie Capital) where she advised clients on real estate investment strategies across global real estate markets. Julia regularly gave input to board level decisions and her time at Macquarie included three years working in Sydney, Australia. Prior to that, working for Cushman & Wakefield she worked closely with the commercial fund management team, often road testing and exploring performance results for in-house funds.